My Final Year At University

My Final Year At University

Dear followers,

I know I haven’t been updating my blog much this past year and can only apologise. This year has been completely crazy as I have been completing my degree in fashion promotion.

Throughout this year I have been working on a project called Acute. Acute is a bespoke, knowledgeable, trusted, skincare brand that specialises in providing product choice for individuals, who feel they’re not represented in the skincare market. Acute is a company that would categorizes products by skin types such as sensitive, oily, dry, eczema, combination and many other different skin types. It seeks to find products that work and provide more natural organic products to their consumers. One of my aims was to create this company to be as sustainable as it can be. I have presented my idea and designs at Transitions 2.0, Graduate Fashion Week and the Ravensbourne Degree Show.  I also had the AMAZING Opportunity to meet CLARE WAIGHT KELLER who is THE Artistic Director Of GIVENCHY !

 

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Heres a little look at the what I’ve been up too.

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Giuseppe Zanotti Report

Giuseppe Zanotti Report

As part of my course, one of the projects was to come up with a promotional campaign that will raise the profile and increase sales for the international brand. I had to identify with the brand, understand the greater market in which it is operating, its current performance against competitors and the kind of campaign that would be a worthwhile investment.

Market Report.

 

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Through countless marketing research towards the brand, I come up with concepts that would benefit the brand, along with a group project that involved making a 360 campaign.

Some of the concept samples.

 

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