Giuseppe Zanotti Report

Giuseppe Zanotti Report

As part of my course, one of the projects was to come up with a promotional campaign that will raise the profile and increase sales for the international brand. I had to identify with the brand, understand the greater market in which it is operating, its current performance against competitors and the kind of campaign that would be a worthwhile investment.

Market Report.

 

This slideshow requires JavaScript.

Through countless marketing research towards the brand, I come up with concepts that would benefit the brand, along with a group project that involved making a 360 campaign.

Some of the concept samples.

 

This slideshow requires JavaScript.

 

XCPRESSX

 

Beauty & The Beast ….

Beauty & The Beast ….

My Day Entails……

Being in love with the new adaptation of Beauty & The Beast.

It feels in forever since the last time I watched the old version, but it wasn’t long until I found myself internally singing along to the new one.

It truly was a spectacular film filled with amazing performances throughout, especially by Emma Watson. Who plays Belle’s role, exactly how you would imagine a Disney princess.

Towards the end of the film, I found myself nearly about to stand and give applause, then remembered where I was. (Cough Cough…. Seriously I nearly just did that)

But for a Disney fan, the film is definitely not a disappointment especially if Beauty & The Beast is one of your favourites like it is mine.

beauty

Cover designed and created by myself.

XCPRESSX

The Remembrance Book

The Remembrance Book

Working with a new author, to produce and create a front cover for The Remembrance, which is a digitally published book on Wattpad. It’s a short story filled with constant suspense and leaves you wanting more.

https://www.wattpad.com/story/101002727-the-remembrance

XCPRESSX

The Remebrance

The Front Cover is created by myself and the author of The Remembrance is MollyH98.

#WhatIsRAW ?

#WhatIsRAW ?

G-Star RAW

#WhatisRAW UK Tour

G-Star held an event at the flagship store on Oxford street, London, which consisted of live performances and a range of DJ sets from She Devil and Siobhan Bell.

The event consisted of seeing the FW16 collection, and with any purchase, you were given a G-Star tote bag. You could also customise your own denim brought on the night. Also ….

See live performers such as Etta Bond, Jay IDK, Lola Coca, Nova Twins and The Cortes, which were absolutely amazing !! 🙂

(This short video just shows some of the performers sets at the event.)

There were live pieces of art that were being created throughout the night by artists that truly inspired and captured the event of #WhatisRAW ?

img_0222

Hope you enjoyed the post 🙂

#G-StarRAW

X CPRESS X

An Afternoon at Thomas’s

An Afternoon at Thomas’s

As the day in London consisted mainly of shopping and store visits for my current project we decided to eat somewhere different, and Thomas’s Burberry café did not disappoint.

img_0073

The menu was filled with rich food, from lobster to afternoon tea and many other selections that catered most luncheon cravings.

img_0085

The food presentation was beautifully served, with small touches that made the luncheon feel even more special than my normal lunch time. Well for me anyway!

img_0083

Thomas’s café itself was spacious and elegant and held the ongoing Burberry theme. The staff were amazing making sure there was a high level of silver service.

img_0081

The drink selection catered for all of your delicacies from champagne to a variety of wines and a range of spirits.

img_0084

Thomas’s is a great way to spend a relaxing afternoon meal away from the busy streets of London and a different culinary experience to enjoy your lunch time !

img_0153

Hope you all enjoyed the post and the link is below 🙂

Thomas’s Burberry Cafe

X CPRESS X

Fashion Promotion

Fashion Promotion

As summer has ended, my second year of University has started. So over the summer I have acquired the perfect books to help me further in my degree.

Fashion Promotion In Practice

By Jon Cope & Dennis Maloney

This book contains information and insights about the Fashion Promotion world. The content explores areas such as new technologies, tactics, strategies, visual merchandising, magazines or advertising. I find the book to be informative and very visually interesting, and I especially like the creative side with information about blogs, film, websites and much more.

Creating A Brand Identity

By Catharine Slade-Brooking

Creating A Brand Identity is a book that contains tips and tricks on each process, whether it be from researching, creating mood boards, rebranding and relaunching, plus much more. I really like that the book is laid out so that it allows you to learn each chapter, and then try the activities on how to create a successful brand.

Fashion and Textile Design with Photoshop & Illustrator

By Robert Hume

This book is a step-by-step guide explaining two essential programs for the creative fashion world. It explains and demonstrates how to master layers, explore varied approaches towards drawing a garment. It’s an easy layout enabling you to follow the instructions, and explains each program whilst giving you shortcuts.

Hope this is helpful !

CPRESS

 

 

Summer Reads !

Summer Reads !

So summer is finally here and I have finished my first year of university. Even though my summer will be packed up with a varity of events. One of the things I like to do is enjoy some of my favourites books, and relax . So listed are a few favourites picked of the bookself to share with you all 🙂

IMG_0124

So the Divergant series has finally been put into a movie sequel, it needed to be, the books are amazing. If you cant wait that long to find out what happens then the books are worth a read !

IMG_0118

If you enjoy the Hunger Games and the Divergant series then you will love the series by Marie Lu.

The first book of the series is called Legend, which is about two different lives that meet by chance and know nothing about each other. However, one character killed the other persons brother, and that person is out for revenge. 

IMG_0111

Night Owls by Jenn Bennett, is a really cute and amazing summer read. Its got humor, romance and is a unique moving novel.

The book is about a girl called Beatrix meeting a charming and wildy attractive boy named Jack on the night bus. Her world gets turned upside down as she and Jack learn more about each other. 

IMG_0112

Beautiful Disaster By Jamie McQuire, is a must have read, its got it all, from the good girl and bad boy and a imminent disaster. It one of my favourites books, and the rest of the series is just as good ! Its one I read all the time because it’s timeless and addictive.

There are lots of new and exciting books coming out this summer for intance the new Games of Thrones book which I’ll be getting my hands on. At the moment I’m currently reading the the stylist so I’ll update you with a review once I have finished it.

If you like the Games of Thrones series then Prince of Thorns is a must read

If any one has come across any good ones I haven’t heard of before, I’d be more than grateful for comments and I’ll give them a read. 

Have a great summer !