My Final Year At University

My Final Year At University

Dear followers,

I know I haven’t been updating my blog much this past year and can only apologise. This year has been completely crazy as I have been completing my degree in fashion promotion.

Throughout this year I have been working on a project called Acute. Acute is a bespoke, knowledgeable, trusted, skincare brand that specialises in providing product choice for individuals, who feel they’re not represented in the skincare market. Acute is a company that would categorizes products by skin types such as sensitive, oily, dry, eczema, combination and many other different skin types. It seeks to find products that work and provide more natural organic products to their consumers. One of my aims was to create this company to be as sustainable as it can be. I have presented my idea and designs at Transitions 2.0, Graduate Fashion Week and the Ravensbourne Degree Show.  I also had the AMAZING Opportunity to meet CLARE WAIGHT KELLER who is THE Artistic Director Of GIVENCHY !

 

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Heres a little look at the what I’ve been up too.

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Pixel London

Pixel London

PIXEL London is a creative digital platform showcasing the best work of Ravensbourne Fashion Promotion students. The launch was at Somerset House for a one-day exhibition that featured specific work created for the event.

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Giuseppe Zanotti Report

Giuseppe Zanotti Report

As part of my course, one of the projects was to come up with a promotional campaign that will raise the profile and increase sales for the international brand. I had to identify with the brand, understand the greater market in which it is operating, its current performance against competitors and the kind of campaign that would be a worthwhile investment.

Market Report.

 

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Through countless marketing research towards the brand, I come up with concepts that would benefit the brand, along with a group project that involved making a 360 campaign.

Some of the concept samples.

 

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JuiceBox Magazine

JuiceBox Magazine

JuiceBox Girls Summer Issue.

I acted as editor of JuiceBox magazine and contributed to this issues by writing, researching and contacting female authors, editing articles and features. Acting as creative direction on editorial shoots, helped plan and design the magazine along with producing and influencing the graphics. I created promotional material for JuiceBox by creating launch party posters, postcards and a mock-up of a website.

 

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Press Society

Press Society

Press Society was a self-made magazine that featured elements such photography, graphics, and fashion design. It was a magazine created to showcase a variety of skills and present different promotional techniques for a brand that included editorial, adverts and front covers.

Press Society Magazine Issue.

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