Giuseppe Zanotti Report

As part of my course, one of the projects was to come up with a promotional campaign that will raise the profile and increase sales for the international brand. I had to identify with the brand, understand the greater market in which it is operating, its current performance against competitors and the kind of campaign that would be a worthwhile investment.

Market Report.

 

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Through countless marketing research towards the brand, I come up with concepts that would benefit the brand, along with a group project that involved making a 360 campaign.

Some of the concept samples.

 

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XCPRESSX

 

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