Fashion Promotion

Fashion Promotion

As summer has ended, my second year of University has started. So over the summer I have acquired the perfect books to help me further in my degree.

Fashion Promotion In Practice

By Jon Cope & Dennis Maloney

This book contains information and insights about the Fashion Promotion world. The content explores areas such as new technologies, tactics, strategies, visual merchandising, magazines or advertising. I find the book to be informative and very visually interesting, and I especially like the creative side with information about blogs, film, websites and much more.

Creating A Brand Identity

By Catharine Slade-Brooking

Creating A Brand Identity is a book that contains tips and tricks on each process, whether it be from researching, creating mood boards, rebranding and relaunching, plus much more. I really like that the book is laid out so that it allows you to learn each chapter, and then try the activities on how to create a successful brand.

Fashion and Textile Design with Photoshop & Illustrator

By Robert Hume

This book is a step-by-step guide explaining two essential programs for the creative fashion world. It explains and demonstrates how to master layers, explore varied approaches towards drawing a garment. It’s an easy layout enabling you to follow the instructions, and explains each program whilst giving you shortcuts.

Hope this is helpful !

CPRESS

 

 

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