As summer has ended, my second year of University has started. So over the summer I have acquired the perfect books to help me further in my degree.
Fashion Promotion In Practice
By Jon Cope & Dennis Maloney
This book contains information and insights about the Fashion Promotion world. The content explores areas such as new technologies, tactics, strategies, visual merchandising, magazines or advertising. I find the book to be informative and very visually interesting, and I especially like the creative side with information about blogs, film, websites and much more.
Creating A Brand Identity
By Catharine Slade-Brooking
Creating A Brand Identity is a book that contains tips and tricks on each process, whether it be from researching, creating mood boards, rebranding and relaunching, plus much more. I really like that the book is laid out so that it allows you to learn each chapter, and then try the activities on how to create a successful brand.
Fashion and Textile Design with Photoshop & Illustrator
By Robert Hume
This book is a step-by-step guide explaining two essential programs for the creative fashion world. It explains and demonstrates how to master layers, explore varied approaches towards drawing a garment. It’s an easy layout enabling you to follow the instructions, and explains each program whilst giving you shortcuts.
Hope this is helpful !